QR: the EEEasy Way

Here’s a fast and easy test to ensure your QR code delivers results: ensure your QR uses one of more of these “Three E’s” techniques:

• Entice Consumers and businesses are looking for value. Our clients’ highest traffic QRs offer discounts, free samples or other ways to save. For example, a publishing client’s advertiser offered free samples of a new product to drive traffic to their store. Use MixMobi’s exclusive timeboxing feature to keep the offers fresh and to drive repeat scans over time.

• Engage Already active on social media? Leverage the intersection of social and mobile by linking your audience to your social channel. One of the easiest and most effective techniques: provide a link in the mobile page your QR delivers to the m.facebook version of your Facebook page. You’ll increase engagement and traffic to your social channel.

• Entertain Similar to leveraging your social investment, provide links to YouTube video you have published. Multiply the power of a existing TV ad or short video “about our company” video by embedding it in your mobile-friendly QR content. This is an especially successful technique for “How To Use Our Product” and “Behind the Scenes” videos.

Our savvy clients often combine these techniques, amping up QR traffic and effectiveness. Make sure your QR hits one or more of the “Three E’s” for QR success in  2012.

(Looking for the easiest, most powerful way to create effective QR codes? You’ve found it: MixMobi. We’re proud of our outstanding 94% 2011 client retention rate.  Try MixMobi today and enjoy fast, simply QR content creation that drives traffic, engagement and results.)

Got EPS?

We’re pleased to announce you can now get your automatically-generated MixMobi QR code in Encapsulated Post Script (EPS) format.

Why uni-task with a flimsy QR code generator when you can leverage the power of MixMobi:

• Pre-program content to change on your schedule using MixMobi’s exclusive new Timeboxing feature (perfect for ensuring in-store CPG compliance)
• Gather contact information with easy to create forms (great for contests and other promotions)
• Get opt-in data delivered in real time to any email address, or export in batches 
• Instantly embed any YouTube video
• NEW: Instant QR codes in EPS format

No contract is required and you can change your MixMobi plan level at any time to match service to your needs.

Mall of America “Snap + Win” QR Promotion

Congratulations to client Mall of America on a very successful “Snap + Win” promotion this morning!

This traffic-driving promotion delivered an exciting and appealing Black Friday experience for 300 lucky Mall of America shoppers. All participants won prizes, from $25 gift certificates to three $1,000 shopping sprees.

Mall of America leveraged MixMobi’s latest feature, timeboxing, to automatically vary the QR content for each hour of the promotion. Each participant lined up next to a pre-assigned QR code and waited for the word to “Snap!”

Timeboxing can be used for managing and measuring QR code response for longer-term promotions as well. Imagine varying content by daypart, day of week, or to coordinate with other marketing. The mobile optimization opportunities are tremendous!

Thanks to our friends at Mall of America for their imaginative and compelling use of QR today!

Timeboxing is Here!

MixMobi clients value being able to change the content their QR codes and social media links return any time. The next person who scans your code gets up-to-the-minute content, seconds after you save the update.

But clients told us they would value being able to pre-program those content changes. Now you can!

Simply program the baseline content, plus a “before” and “after”, and the times and dates you want the content to change.

Timeboxing is great for:

• Contests
• Daypart programming
• Daily or weekly deals or promotions

As it happens with most new features, we know you’ll think of even more ways to drive traffic using new MixMobi Timeboxing. Let us know how you’re using it!

MixMobi’s New Look

Welcome to our newly redesigned website! We hope you will find it easier and faster to discover MixMobi’s powerful software-as-a-service for creating and measuring mobile marketing in minutes, with no programming required.

Big thanks go out to our publishing, restaurant and small business marketing clients for providing such glowing reviews. I was thrilled to read your testimonials and grateful to feature them in our new site. I’m always gratified to see the imaginative and effective ways you use MixMobi - thanks again.

A major “grazie!” also goes out to designer Norm Orstad, developer Steve Tuckner and MixMobi co-founder Kelly Heikkila for redesigning our site so effectively. You are truly an “A Team” and it is my privilege to work with you.

Take out a free trial today and see why our valued customers love the flexibility, power and results MixMobi provides!

New: Enhanced List Builder Lead Generation

Our most eagerly anticipated new feature went into production today: significant enhancements to MixMobi’s List Builder lead generator.

Enhanced List Builder allows you to:

• Create multi-part response forms with up to 14 fields - ask consumers for name, address, phone, email, even custom fields
• Customize the “Submit” button
• Send responses in real time to any email address - outstanding for trade shows, real time contests or real estate sales
• Accumulate responses over time and export to popular file formats like Excel
• Use standard response or link the responder to a custom page

Thanks to our clients for suggesting this great addition to the MixMobi platform. We were thrilled to see clients using the enhancement hours after it was available this morning!

Engage!

A commonly missed mobile marketing opportunity is not giving the viewer a chance to engage.

One of our clients describes readers who scan his publications’ Quick Response codes as “hyperengaged.” Remember, he reminds advertisers, these are readers who want to know more and are willing to take a moment to scan your QR code.

This week we debuted an enhancement that allows you to take that engagement a step further. MixMobi users can now automatically redirect viewer opt-ins (typically email address or phone number) directly to any email box, in real time.

The applications are endless. With the elimination of the need to forward opt-in information, the boundaries between marketer and reader vanish:

• Instant “contact me” opportunity for B2B
• Real-time enter-to-win contests, great for events at which the promoter wants to contact and announce winners as part of the action
• Governmental applications in which officials need to get constituent information and respond immediately in emergencies

Thanks to our engaged and creative clients for suggesting this enhancement to MixMobi List Builder! Watch for more compelling mobile marketing engagement features, coming to MixMobi later this month.