November 2009
2 posts
1 tag
Florence or Dusseldorf?
Yesterday I outlined three simple steps for mobile marketing effectiveness, Mobile Marketing 101. But if you are a larger enterprise or a developer, you need a more sophisticated perspective. Let’s move on to MM301.
Mobile Marketing 301 considers which mobile ecosystem will be right for you long-term. Last week I spoke briefly about evolutionary cycles; let’s take that thinking...
1 tag
3 Steps to Mobile Marketing Effectiveness
Many marketers, still on the sidelines observing mobile marketing, are confused. They want to be knowledgeable about mobile, and feel pressured to “take a side” in the religious war being waged between Apple and Google. Some, rightly impressed with the iPhone, are blindly transferring that personal preference to their mobile marketing planning.
These same smart marketers, however,...