January 2010
8 posts
"Mobile coupons...go mainstream"
We received great coverage from Howard Wilcox, Juniper Research, today:
“I think platforms such as this will help to develop the mobile coupon to become mainstream going forward. After all, one of the most important advantages of mobile coupons is that campaigns can be personalized to suit the prefrences of the individual mobile phone owner and so have a greater chance of response than...
The Power of Re-Location
Location-based marketing is a hot topic, especially among mobile marketers. However, chatter about smartphone-based features and services distracts from a bigger and more compelling aspect of this change.
In the days before the Walmart-ization of America, small merchants sold virtually everything we purchased.
The growth of “big box” stores has brought us more goods and services...
1 tag
Sense & Sensibility
I learned an important business lesson this week. Like all hard-won lessons, it has left me smacking my forehead:
Businesses flourish when their leaders focus on customers who genuinely share their sensibility.
We have been energetically test marketing our new platform. Classic “Crush It!” coaching tells you to, well, crush the market with your persistence.
But I realized this...
Glory or Guts?
Most of us daydream that we might become the next internet “overnight” sensation. Several friends experienced with startups call it the “lottery” phenomenon. “A few hit the lottery,” Steve Kickert of OnePlace told me last year. “Most of us grind it out.”
The vast majority of businesses are still trying to figure out digital promotions. ...
Degrading Gracefully ... or Upgrading Gracefully?
Technologists have a great phrase to describe the ability of a system to “continue to operation properly in the event of the failure of some of its components.”
This characteristic is called “graceful degradation.” (I always think of it as the ability to fall down a staircase without breaking anything.)
So, watching companies (especially so-called “legacy”...
2010: Break the Mold? Or More of the Same..?
At the end of an old year, and for a few days of the new, we reflect on what will be meaningful, compelling and profitable in the coming 12 months. Business resolutions are made, themes are considered, the pundits’ “Top Predictions” are solemnly pondered and then…
…we tend to go right back to business as we were conducting it during November of the previous year.
...
Planes, Trains, Automobiles and ... Cellphones
Answer this question: What’s the best car in America today?
You don’t have to go down to the model level; a manufacturer plus a marque is sufficient.
So what’s your answer? GM light trucks? Kia subcompacts? Toyota sedans? Cadillac Escalades?
Come on, it’s an easy question, right? No, as you’re concluding, it’s not an easy or difficult question to answer...
Thank you!
We are formally launching our new platform, MixMobi.com, this week. In spite of the flurry of activity a launch demands, here’s a post of gratitude for everyone who has made MixMobi.com possible.
First, I thank co-founder, Kelly Heikkila (@k2heikkila). Kelly’s keen intelligence, market savvy, rigor, sense of humor and diligence are outstanding. MixMobi would just be another idea...