March 2010
5 posts
Driving Miss Daisy
Knowing how to drive an automobile wasn’t required to participate in modern life during the first half of the 20th century.
Many men and women in particular were unlikely to know how to drive until mid-century. Women’s increasing participation in the workforce during World War II, the growth of suburbs, and the new American Interstate drove near-100% participation very quickly.
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It's for you: Reality on Line One
Mobile March this past Saturday in Minneapolis was a big success. The speaker lineup was outstanding, and attendees Lisa Grimm, Aaron Weiche, and Vanessa Bright have each blogged recaps worth reading. Slides from presentations are posted here.
What stood out most for me about the day were:
Diversity of attendees I chatted with a striking number of marketers who said they were attending...
Mobile Web 2.0: Evaluate your route
Juniper Research forecasts that Voice over Internet Protocol (VOiP) and social web activities will increase sector revenue to $18.9 billion in 2014.
I was pleased to see that, In addition to the usual dazzling growth projections, Juniper acknowledges that there are many paths to market and “fragmentation at every level.”
Mobile marketing in this tumultuous moment reminds me of...
Time to Make YOUR Donuts!
As we know, the most common challenge to social media marketing innovation has been return on investment.
Happily, we appear to be getting well past the “You just should” engagement arguments and into quantitative territory. (Disclaimer: While it’s possible that companies should “just” do it, having worked in the Fortune 500, I’m here to tell you it...
Start Here! Mobile Marketing for Small Business
I had the pleasure of appearing on Pamela Muldoon’s Next Stage Business radio show this past Saturday. Pamela is a small business expert and always produces compelling content for her listeners.
You can listen to the interview here.
Interestingly, the most important steps in understanding mobile marketing is the least technical: understanding your customers’ mobile device...