“Mobile coupons…go mainstream”

We received great coverage from Howard Wilcox, Juniper Research, today:

“I think platforms such as this will help to develop the mobile coupon to become mainstream going forward.  After all, one of the most important advantages of mobile coupons is that campaigns can be personalized to suit the prefrences of the individual mobile phone owner and so have a greater chance of response than vanilla “everyone gets everything” marketing.”

I couldn’t have said it better myself!  Our biggest vision for MixMobi is for marketers to customize messaging and offers to best suit their local customers’ needs and preferences with real time relevancy.

Read the entire Juniper Research blog post here.

(Juniper Research, based in London, specializes in identifying and appraising high growth opportunities across the telecommunications and media.)