Taking Twitter Everywhere

Although it’s not yet adopted at the “mass marketing” level, Twitter is increasingly being used by smart marketers to find and engage passionate fans.

I’ve been watching companies like Tasti D-Lite, where Director of IT and Social Technologies BJ Emerson has cleverly leveraged Twitter.  Noting that “People were already talking about Tasti D-Lite on these networks,” Emerson has built a customer loyalty program using social media as the foundation.

Because use of Twitter on mobiles grew 2,800% in 2009, and because mobile makes bringing an offer to retail so easy, consider using Twitter plus mobile to power your next promotion or event.  Powerful calls to action include:

• Current event-linked or -driven promotions.  If you’re wondering what to link to, listen to live chatter in a public place or monitor trending topics on Twitter.
• Links to charitable events or causes, especially if they’re in the news.
• Local or hyperlocal news, particularly events worth celebrating.

Twitter plus mobile puts exceptional, real-time communications and calls to action in your followers’ hands in minutes.  What’s your mobile-Twitter marketing plan?