Testing… Testing…

Feeling confused about digital marketing?

You have every reason to be!

Digital marketing is at an inflection point not seen since the advent of the internet.  Social media and mobile are shaking up assumptions at a furious pace.  A marketer who has just started to feel comfortable with Facebook may be astounded to learn that he now must cope with not only Facebook Lite but the new, mobile, text-only Facebook Zero (announced at the Mobile World Congress in Barcelona).

The urge to impulsively jump in and “Just do something!” is understandable.  Especially in the West, we are action oriented.  “Better to ask for forgiveness later” is the mantra for many.

But in new territory, scouting and assessing are more crucial than ever.  And it needn’t take forever.

Happily, testing is faster and cheaper than ever, thanks to those very digital tools you’re trying to leverage.  And you don’t need to be a lab scientist to take your digital show on the test track.

SaaS providers such as Mail Chimp, Ruxter, MixMobi and others, allow you to quickly devise, deploy and assess digital campaigns.  After demographic analysis, testing should be your next step in keeping up with new developments in digital marketing.

(Photo credit: Sergei Golyshev, Oct 2008)