Quick Response Codes: Doing It Right!

Recently I blasted a national magazine for their inept use of Quick Response codes:

• None of the promotions delivered anything of immediate value to the reader
• Most required the reader to fill in lengthy forms
• Several directed the reader to desktop-only websites

One advertiser sent me an email this week. I had “won” a $5 off coupon (which I  need to print to redeem) seven weeks after filling out their very lengthy form.  In this case the Q in QR stands for “Quagmire.”

This week I want to celebrate a publisher using Quick Response codes right. MSP Magazine’s first digital issue, July 2010, includes several QR codes.  The Neoreader codes deliver readers:

• Strong editorial content coordinated with the issue, including videos
• Offers instantly usable on reader’s mobile phone

Aside from optional, fast opt-in’s, MSP Magazine demanded no long form-filling exercises of the reader.  And every piece of content was immediate.

For readers on the go, sampling content using QR or 2D codes, keep it fresh, fast and immediate.  Great job!

(Disclosure: MSP Magazine is a client of MixMobi, which was used to create and share content via QR codes in their July issue.)